Lex Go! - Harry Potter - DE

'Harry Potter has been the record-breaking franchise for over 20 years and is on track to become the greatest branded franchise of all time! 'Each of the 7 Harry Potter books has broken a sales record of over 500 million books sold in more than 80 languages. 'Harry Potter films have grossed over US$7.7 billion at the box office. 'Over 82 million followers on social media. 'Continuous brand expansion through new content such as theme parks, musicals, studio tours etc. 'Brand strength: Harry Potter inspires children and adults alike (core target group 6-11 extended target group: teenagers, young adults, fans of all ages)